Tasked with reinvigorating the global luxury icon, 11.12 have worked cross-channel to strengthen their position as The Home of Diamonds, whilst building a meaningful and inspirational relationship with today’s consumer. By defining a confident and ownable brand strategy, we have been able to carve out a distinctive visual and verbal language which we’ve translated across all levels of branded content and consumer touchpoints.
We were able to introduce this new aesthetic in the brand’s launch campaign for their Horizon Collection. Capturing nature’s purest source of inspiration, the campaign brings to life the creativity and endless possibilities open to each individual, told with a sense of freedom and spontaneity.